We visit Christmas World

We visited Christmasworld in Frankfurt recently to gain inspiration for our 2015 concepts. Our director Wendy Clarkson shares a sneak peak into this year's trends -

"Shopping centres conduct most of their business during daylight hours so it is important not to rely too heavily on lighting effects to create a festive atmosphere.

Doing so will mean that the display will only successfully engage with visitors when it drops dark.

Traditional items such as garlands, wreaths and baubles look great during the daylight hours and can be brought to life with lighting.

Snow flocked products look stunning too. There were countless variations on display in Frankfurt. Royal blue trees with white flocking and blue LEDs look different but amazing. As did white trees with pink flocking. This is similar to a design we supplied to Cath Kidston in 2014.

We have our own flocking machine and the ability to coat almost anything and everything in a colour coordinating flock finish